Addiction to Apocalypse: A Reflection on Our Cultural Fascination with the End Texte en français plus bas The concept of the end of the world is hardly new, but its grip on our collective imagination seems to tighten with each passing year. From literature and cinema to conversations with friends about the latest dystopian blockbuster, it’s clear: we are, as a culture, addicted to apocalypse. Reflecting on my own journey, which began with the publication of "ZombieProof Paris" alongside Mathieu Gaborit, I realize how my early work dipped into this cultural zeitgeist. The book, although part of a now-defunct publishing venture, was a foray into the darkness, a reflection on what I called "the morbid impulse." This interest in the apocalyptic—a look into the abyss—ignited my survivalist phase, compelling me to prepare for disaster, even to the point of crafting a bug-out bag during the rise of my YouTube series, “ The Parisian Bug-Out Bag ” Over time, my focus shifted